Pothole capital of Canada

This is a self promo for an agency in Montreal, Canada which is the pothole capital of Canada as well. They wanted to attract attention to their work by creating great utility for the people living in the city. Neat work … and the car in the pothole stunt is just great!

 

Absolut Inspire

Absolut vodka – one of the most creative brands in the world created this cool engagement for the consumers. Google Street View + Street Art = Absolut Inspire

How would you promote the energy drink …

…when Red Bull owns it all? Well look at this

How TEDx leveraged new medium

When you think about new media for your commercial messaging, you think about ambient, guerrilla, viral, etc. …. but what about hairdressers? Think about it … average time customers spent by the hairdresser is 40 minutes, they have their undivided attention, are more willing to listen as they have nothing else to do … perfect thing for TEDx to raise awareness of their presentations in Argentina!

First ever product activated QR code

We had here ‘sun activated QR code’http://digiwow.wordpress.com/2012/05/11/shadow-qr-code-sunny-sale/, but this is absolute first product activated QR code from Guiness. It opens up exclusive content and interact with social networks in your name. Cheers!

 

VW Tiguan ‘Push’ Banner

How to physically engage with banner ads? By using mouse? keyboard? … well, webcam … VW Tiguan promoted it’s ‘start-stop button’ engine starter with a banner that you could start by pressing the webcam … neat … however, some people don’t even look at the banners and the process of asking them to enable usage of their webcam is just too lengthy … it should have just said – press your webcam … That would have been catchy enough…

http://adsoftheworld.com/media/online/volkswagen_tiguan_kessy_system_touch_your_webcam

Peugeot’s Pinterest Car Show

First Pinterest campaign case I saw and it looks really cool … so much more interaction that it’s possible on Facebook or Twitter.